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REGISTERED NUMBER: 07310409 (England and Wales)















Unaudited Financial Statements for the Year Ended 31 July 2017

for

100 Percent Direct Marketing Limited

100 Percent Direct Marketing Limited (Registered number: 07310409)






Contents of the Financial Statements
for the Year Ended 31 July 2017




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


100 Percent Direct Marketing Limited

Company Information
for the Year Ended 31 July 2017







DIRECTORS: M A Howe
Mrs H A Howe





SECRETARY: Mrs H A Howe





REGISTERED OFFICE: 1 Golden Court
Richmond
Surrey
TW9 1EU





REGISTERED NUMBER: 07310409 (England and Wales)





ACCOUNTANTS: The Hughes Consultancy
1 Golden Court
Richmond
Surrey
TW9 1EU

100 Percent Direct Marketing Limited (Registered number: 07310409)

Balance Sheet
31 July 2017

2017 2016
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 - 711

CURRENT ASSETS
Debtors 5 27,249 27,481
Cash at bank - 2
27,249 27,483
CREDITORS
Amounts falling due within one year 6 27,080 28,052
NET CURRENT ASSETS/(LIABILITIES) 169 (569 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

169

142

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings 69 42
SHAREHOLDERS' FUNDS 169 142

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 July 2017.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 July 2017 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006
and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each
financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395
and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as
applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions of Part 15 of the Companies Act 2006 relating to small companies.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors on 18 April 2018 and were signed on its behalf by:





M A Howe - Director


100 Percent Direct Marketing Limited (Registered number: 07310409)

Notes to the Financial Statements
for the Year Ended 31 July 2017

1. STATUTORY INFORMATION

100 Percent Direct Marketing Limited is a private company, limited by shares , registered in England and Wales. The
company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with the provisions of Section 1A "Small Entities" of Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added
tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent
that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively
enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in
which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted
or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be
recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 2 .

100 Percent Direct Marketing Limited (Registered number: 07310409)

Notes to the Financial Statements - continued
for the Year Ended 31 July 2017

4. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 August 2016 1,166
Disposals (1,166 )
At 31 July 2017 -
DEPRECIATION
At 1 August 2016 455
Charge for year 178
Eliminated on disposal (633 )
At 31 July 2017 -
NET BOOK VALUE
At 31 July 2017 -
At 31 July 2016 711

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2017 2016
£    £   
Trade debtors 7,952 10,330
Other debtors 19,297 17,151
27,249 27,481

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2017 2016
£    £   
Bank loans and overdrafts 4,537 7,808
Trade creditors 4,172 10,550
Taxation and social security 12,034 8,944
Other creditors 6,337 750
27,080 28,052